Julie Kerckaert

Influencer Marketing Meets Consumer Protection: The Role of the Rules on Unfair Commercial Practices in Regulating Social Media Influencers

WP 2024-1

This working paper is a draft of a chapter that will appear in J. KERCKAERT and S. GEIREGAT (eds.), Social Media Influencers and the #Law, Heverlee, LeA Uitgevers, 2024.